End-user License Agreement

Last updated: 14 March, 2026

1. Introduction and Licence Grant

Little Black Book App Ltd (SC655855) (“we”, “us”, “our” or “Little Black Book”) provides the Little Black Book platform, website, and related services (the “Service”). This End-user License Agreement (“EULA”) is a legal agreement between you and us governing your use of the Service.

By using the Service, you accept this EULA. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal or business use in accordance with our Terms & Conditions . You may not sublicense, copy, modify, reverse-engineer, or distribute the Service.

2. What We Do

Little Black Book is a beauty and wellness booking and discovery platform. We provide:

  • A directory of practitioners (beauty and wellness professionals) with profiles, services, and availability
  • Booking and payment processing for appointments between customers and practitioners
  • Customer accounts to save favourites, manage bookings, and leave reviews
  • Practitioner tools: profiles, calendars, client management, analytics, and automated reminders
  • Prescribes: a subscription service connecting prescribers with qualified practitioners

We act as an intermediary. We do not employ practitioners or provide treatments. The contract for services is between you and the practitioner.

3. What We Track and Collect

To provide and improve the Service, we collect and process:

3.1 Account and Profile Data

Name, email address, phone number, password (hashed), and any profile information you provide. Practitioners may provide business details, services, photos, and location.

3.2 Booking and Transaction Data

Appointment details (date, time, services, practitioner, client), payment amounts, and transaction references. Payment card details are processed by Stripe and are not stored by us.

3.3 Usage and Analytics

How you use the Service: pages visited, searches, clicks, device type, IP address, and browser. We use this to improve the platform, fix issues, and understand usage patterns.

3.4 Communications

Emails and messages sent through the platform (e.g. booking confirmations, reminders, support). We may retain these for customer service and legal purposes.

3.5 Cookies and Similar Technologies

We use cookies and similar technologies for: session management, keeping you logged in, preferences, analytics, and security. You can control cookies via your browser settings. See our Privacy Policy for details.

3.6 Intake Forms and Special Category Data

Practitioners may collect health-related information (e.g. medical conditions, skin conditions) via intake forms. This is processed for service provision. You consent to this when completing the form.

4. Payments and Financial Data

Payments are processed by Stripe. We do not store your full card number. Stripe handles card data in compliance with PCI-DSS. We store:

  • Transaction amounts, dates, and references
  • Stripe payment intent or session IDs
  • Billing information you provide (e.g. for subscriptions)

Practitioners receive payouts via Stripe Connect. We may deduct fees (e.g. booking fee, platform fee on tips) as described in our Terms & Conditions.

5. Account Information and Security

Your account information is stored securely. We use industry-standard measures to protect data. You are responsible for keeping your password confidential and for all activity under your account.

We may verify your identity or contact you to confirm account-related actions. Account data is retained while your account is active and for a reasonable period after closure for legal, tax, and support purposes.

6. GDPR and Your Data Rights

We process personal data in accordance with the UK GDPR and the Data Protection Act 2018. Little Black Book App Ltd is the data controller for the Platform.

6.1 Lawful Basis

We process data based on: (a) contract – to provide the Service and fulfil bookings; (b) consent – where you opt in (e.g. marketing); (c) legitimate interests – to improve the Service, prevent fraud, and enforce our terms; (d) legal obligation – where required by law.

6.2 Your Rights

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure (“right to be forgotten”) where applicable
  • Restrict processing in certain circumstances
  • Data portability – receive your data in a structured format
  • Object to processing based on legitimate interests
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us at info@mylittleblackbook.app. We will respond within one month.

6.3 Retention

We retain data for as long as needed to provide the Service and comply with legal obligations (e.g. tax, disputes). When data is no longer needed, we delete or anonymise it.

6.4 International Transfers

Data may be processed by service providers (e.g. Stripe, hosting) in the UK, EEA, or countries with adequacy decisions or appropriate safeguards. We ensure appropriate protection for transfers.

6.5 Data Sharing

We share data with: practitioners (for bookings and client management); Stripe (payments); hosting and analytics providers; and authorities when required by law. We do not sell your data.

7. Updates and Contact

We may update this EULA from time to time. Material changes will be posted on the Service with an updated “Last updated” date. Continued use constitutes acceptance.

For questions about this EULA, data protection, or your rights:
Little Black Book App Ltd – SC655855
info@mylittleblackbook.app
https://mylittleblackbook.app

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